BAIPA monthly meetings are now exclusively on Zoom, at least until we get through this COVID-19 crisis. The Zoom links will be provided to you via email on Friday evening before 9 PM. So you MUST register in advance in order to participate.
The general meeting begins at 9 am, speaker presentation is at 11 am, after Q&A, networking time, introductions & announcements, followed by our informal lunch gathering from 12:15-1:00 PM, and then our Afternoon Workshop. Scroll down for details and to register.
(Click here for the schedule for the day)
Current BAIPA members must log in first to get a free ticket to the morning session and a discounted ticket for the afternoon workshop. Then come back to this page. There is a Member login link in the upper right corner of the site.
MORNING PRESENTATION:
Building A Meaningful Social Community
For businesses, events, artists and more
Celeste Bianca Winders, Word Mice
Having a Facebook page or a Twitter account is not powerful enough just based on its existence. Social media accounts should have a voice, they should build and connect community, and that community should be led by you.
The community you build should also care about your business, your organization, your book or your art. Learn how to give your audience a reason to be there and more importantly a reason to stay and ENGAGE!
Takaways:
1. Learn how to build your audience over time, and then how to inspire that audience to engage by building a community that is fun and meaningful.
2. Understand why it is critical that your social media content is fun, inspiring and conveys the messaging of your work and the intention behind your work.
3. Learn the tools that help you manage your time on social media efficiently and not fall into the wormhole of the social universe.
About Our Speaker: Celeste Bianca Winders
Word Mice began in 2009, created by Celeste Winders and Donna Hays in the Sonoma Valley, CA. After the creation of a successful blog, they discovered the joy and power in connecting and creating communities. Wanting to share the power of connection with others, Word Mice was created. Donna and Celeste ever since, have assisted businesses and organizations in building content that communities care about and helping them share their own stories online.
Connect with Celeste:
Email: [email protected]
Website: wordmice.com
AFTERNOON PRESENTATION:
Instagram for Authors—Grab Your Phone & Grow Your Tribe
Cat Smith, Get Social with Cat
Instagram for authors shouldn’t be scary! Sharing photographs is the fastest way to build that know-like-trust factor! In this short but packed discussion, we’ll cover best practices, how to stand out from the crowd, and how to get personal without sacrificing privacy!
Takaways:
1. How to optimize your profile for success.
2. How to properly utilize hashtags to reach new audiences.
3. How to be strategic about your posting to get followers to know, like, & trust you.
About Our Speaker: Cat Smith
Cat Smith is your local Social Media Butterfly. She helps busy REALTORS® and authors in the Bay Area with their social media and digital marketing needs. From digital ads or online presence audits to full digital marketing plans and management, if it’s done online, she’ll get it done for you!
Connect to Cat:
Email: [email protected]
Website: www.catsmith.net
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April 11, 2020
9:00 am - 3:00 pm
Venue: Zoom Event
Address:
Description:
This is exclusively an online event via Zoom.
Zoom links will be provided in an email sent out the Friday evening before the event day, between 8:45 and 9 PM. If you have pre-registered and do not receive that email, please reach out to [email protected].
where is the Zoom link?
We are asking everyone, including members, to register in advance. Then an email will go out this evening between 8:45 and 9 pm to those registered with the Zoom link. Step-by-step registration instructions are on the BAIPA home page.