Name: [PAST EVENT] Keywords: how to select them and what to do with them once you have them
Start: 2019-01-12T09:00:00-08:00
End: 2019-01-12T15:00:00-08:00
Location: The Key Room

Featuring
Bob Heyman and David Kudler,
two experts on keywords and SEO

(General meeting begins at 9 am, speaker presentation is at 11 am, after Q&A, networking time, introductions & announcements), followed by our informal lunch gathering from 12:15 pm-3 pm. Scroll down for details and to register.

(Click here for the schedule for the day)

Current BAIPA members must log in first to get a free ticket to the morning session and a discounted ticket for the afternoon workshop. Then come back to this page.

MORNING PRESENTATION:
All About Keywords and the Rest of the Metadata Family

The morning is going to be an overview and what metadata (keywords, categories, titles, description and all of the searchable information about your book) is and why it’s more important now, not just for websites—but for selling online.

AFTERNOON WORKSHOP:
TWO PARTS

The first part is an hour talking about keyword tools and using the best keywords for your book. Bob and David will try to do some examples for folks in the workshop, subject to having good Internet access.

Part Two will include a brief overview of how keywords are used in ads, including Amazon Ads, Facebook ads, Google and BookBub.

ABOUT OUR SPEAKERS

Bob Heyman is the Managing Partner of the Digital Engagement Group. He previously served as Chief Search Officer of Mediasmith, Inc. From 1998 to 2001, Bob was founder and Chief Executive Officer of eMarketing Partners, where his clients included IBM, NEC and ABC. He also co-founded CybeReps which was acquired by Interep. Bob is a leading author and entrepreneur in the field of Internet marketing. At Cybernautics, a company he founded in 1994 and sold to USWeb in 1997, he coined the terms “Audience Development” for building traffic to websites and the term “Search Engine Optimization” (SEO). Bob is generally credited with inventing the agency side of search engine marketing. He is the author of five internet marketing books, including Net Results, Digital Engagement and SEO 4 Authors.

David Kudler

David Kudler is an expert provider of publishing services and a consultant to independent and self-publishers. An author himself, he released his teen historical novel Risuko in June, 2016. He serves as publisher for Stillpoint Digital Press. Since 1999, he has overseen the publications program of the Joseph Campbell Foundation, for which he has edited three posthumous volumes of Campbell’s previously unpublished work and managed the publication of over fifty print, ebook, print, audio, and video titles, including the third edition of the seminal Hero with a Thousand Faces. He is honored to have served on the BAIPA board.