Morning Speaker Presentation

11 AM to 12:15 PM

Self-publishing doesn’t mean you have to do it all by yourself.
For most authors, it’s best to build a team.

And Afternoon Workshop on Sustainable Book Marketing
with Anne Janzer, Indie Author

 (General meeting begins at 9 AM, speaker presentation is at 11 AM, after Q&A, networking time, introductions & announcements)

(Click here for the schedule for the day)

Current BAIPA members must log in first to get a free ticket to the morning session and a discounted ticket for the afternoon workshop. Then come back to this page.

For our June BAIPA morning session, we’re presenting a panel of authors and service providers — Cathy Wild, Anne Janzer, Lorna Johnson, and Meghan Stephenson — who will share stories about building an author’s winning team from their perspectives as authors, editors, printers, and marketers.

This will be a highly interactive conversation and we encourage you to send us your questions about building your author’s dream team ahead of the presentation to [email protected] using the subject line: Author’s Dream Team Q&A.

John Byrne Barry, author and webmaster for BAIPA, will moderate the panel.

OUR PANELISTS

Cathy Wild will present a case study about her experience as an author who had the good fortune to pull together a winning team for her multiple award-winning Wild Ideas: Creativity from the Inside Out.

Though she did attract a number of people who read her book in manuscript form and loved it so much they volunteered to help with editing, funding, and project management, she also hired a designer, copy editor, proofreader, and marketing consultant.

“The publishing process is more democratized than ever before,” she says, “but navigating it involves a complex web of decision-making amidst a rapidly changing industry. It is hard to start, let alone complete, that daunting journey without outside support.”

Anne Janzer, an indie author who writes about marketing as well as writing, will highlight the three teams than an indie author manages — the production/publishing team (getting the book ready for publication), the launch team, and the ongoing marketing team.

In her previous career, she was a marketer. Her marketing manifesto, Subscription Marketing, is in its second edition and a bestseller in Japan. She’s also an armchair cognitive science geek, as you’ll discover if you talk with her long enough or read her book, The Writer’s Process: Getting Your Brain in Gear. Find out more at annejanzer.com

She will also be leading the afternoon workshop — Sustainable Book Marketing: Long-term Success with Less Stress.

Lorna Johnson, a print broker and book production designer, will talk about how, as a printer, she collaborates with the author and designer to function well as a team. She will also address the question of when it makes sense to print your book offset instead of print on demand.

Lorna produces custom books, calendars, boxed notecards, catalogs, and more for self-publishers, authors, small businesses, and book publishers.

See more at lornajohnson.com.

Meghan Stevenson worked at Simon & Schuster and Penguin as a nonfiction book editor before launching her freelance business in 2012. Since then, Meghan has edited, ghostwritten and/or collaborated with more than fifty authors, celebrities, and influencers writing within a wide array of categories including health, fitness, diet, wellness, memoir, psychology, business, parenting, personal finance, fashion, medicine, spirituality, and sports.

Meghan will speak about her role as an author and marketing expert.

Afternoon Workshop: 1-3 PM
Sustainable Book Marketing: Long-term Success with Less Stress
with Anne Janzer (see above bio)

Are you overwhelmed by conflicting advice about how to market and promote your books?  Do you worry that you’re not doing the right things, or that you’re missing some magic formula? Or, do you spend so much time chasing book promotions and sales that there’s no time left to write the next book?

For many authors, marketing and promotion are a foreign and frightening territory. But it doesn’t have to be that way.

The trick is finding a sustainable approach to book marketing – one that survives changes in the market, doesn’t cost more than you can afford to spend and plays to your strengths.

A sustainable approach to book marketing leaves you time to write. Done well, it can even be fun.

In this interactive workshop, we’ll look at what a sustainable book marketing strategy looks like for your specific situation. The workshop will combine insight into the indie publishing industry with a dash of cognitive science to help you identify a book marketing path that makes sense for you. You’ll leave with strategies and inspiration to build your long-term success as an author.