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Bay Area Independent Publishers Association

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You are here: Home / Events / [PAST EVENT] December 2018 Morning Session: People DO Judge a Book By Its Cover! PLUS MEMBERS ONLY BOOK COVER CONTEST AND AFTERNOON HOLIDAY PARTY
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[PAST EVENT] December 2018 Morning Session: People DO Judge a Book By Its Cover! PLUS MEMBERS ONLY BOOK COVER CONTEST AND AFTERNOON HOLIDAY PARTY

November 9, 2018 by Ruth Schwartz Leave a Comment

Learn what elements make for a strong book cover design

 (General meeting begins at 9 am, speaker presentation is at 11 am, after Q&A, networking time, introductions & announcements), followed by our Members Only Holiday Party from 12:15 pm-3 pm. Scroll down for details and to register.

Also, ALL BAIPA members are invited to participate in our Book Cover Design Contest during the morning by bringing one copy of their book to put on display. There is no fee and the results will be announced during the party in the afternoon. Everyone attending will have three anonym0us votes to award. The winner will receive a free pass to a future BAIPA workshop. 

And of course, all members are invited to have their books available for holiday sales. First come, first served in terms of sales table space.

(Click here for the schedule for the day)

Current BAIPA members must LOG IN first to get a free ticket to the morning session and a discounted ticket for the afternoon workshop. Then come back to this page.

MORNING PRESENTATION:
How to Create a Strong Cover Design

We’re all familiar with the old saying, “Don’t judge a book by its cover,” but this statement simply doesn’t hold true—readers really DO judge books by their covers. With self-publishing settling into the mainstream, fierce competition has upped the ante for independent authors. The finest books have strong, well-written stories—but to rise to the top, to gain traction with readers, even the best book needs a dynamic cover.

A book’s cover is the first thing a potential reader sees and it can make a lasting impression. Our brains are wired to process images faster than words—when we see an image it makes us feel something. A great cover can help the reader instantly recognize that this book is for them.

In this presentation, I will be discussing a host of elements that make a strong cover design, and I will provide samples of successful covers (along with some not so successful designs). In addition, I would be happy to talk about your cover design ideas and answer any questions you may have.

In this session, you will learn:

  1. What makes a book cover design strong
  2. How to avoid making common mistakes in your own cover designs
  3. Tips professional cover designers use
  4. How to brand your book and leverage that brand in your marketing strategy

About our Morning Speaker

Bay Area native Andrew Benzie has over 30 years experience in the design business. He has worked for both corporate art departments and as a freelance designer for his own company Andrew Benzie Creative Design (ABCD). In 2010 he established his own publishing company Andrew Benzie Books to help authors design, publish, and market their books in both softcover and ebook formats. Andrew also plays bass and drums with a variety of local Bay Area bands.

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  • December 8, 2018
    9:00 am - 3:00 pm
We're sorry, but all tickets sales have ended because the event is expired.

Venue:   The Key Room

Address:
1385 Hamilton PKWY, Novato, California, 94949, United States

← [PAST EVENT] Leveraging Your eBooks with Kelly Peterson
[PAST EVENT] Keywords: how to select them and what to do with them once you have them →

About Ruth Schwartz

Ruth helps authors get clear about the steps needed to turn out a professional book that looks as good as anything coming from a traditional publisher. She helps you get past the stuck places, getting through the decision-making process quickly, birthing your book with ease.

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Becky Parker Geist of Pro Audio Voices

Welcome to BAIPA

UPDATE: BAIPA will continue to meet via ZOOM ONLY until it is safe to resume in-person meetings, which we are planning to try on May 6th, 2023 (see below for some initial info). Even when we decide to resume in-person events, we will continue the Zoom option. We are implementing all the recommended precautionary measures to keep our meetings private and safe for all participants. All members and visitors who register in advance will receive a link to attend via Zoom video conferencing. On the Friday evening before the meeting, we will send the link and … More

Current BAIPA members do not need to register for our monthly meetings. The night before the meetings, they will receive the Zoom info. However, members must log in to get a discounted ticket for workshops. 

Upcoming Events

BAIPA Monthly Meetings

IMPORTANT
BAIPA is now meeting on the first Saturday of every month via Zoom only for now. In general, if the first Saturday falls on a holiday or holiday weekend, we will meet on the second Saturday.

We are also having workshops on the third Saturday of every month (also via Zoom only for now. In general, if the regular monthly meeting moves to the second Saturday, then the workshop will be two weeks later.

Future Events

  • February 4th: Chris Morris on tax advice for authors
  • February 18th: WORKSHOP—Chris Morris on crafting systems for success as a writer
  • March 4th: Shelly Adina on how to sell more books using metadata
  • April 1st: Dave Farrow, Memory & PR Expert, shares his tips for memorable marketing and business success.
  • April 15th: WORKSHOP—Dave Farrow on helping authors position themselves for success after releasing their story
  • May 6th: HYBRID EVENT (In-person in Novato, CA + Zoom, followed by MEMBERS ONLY in-person celebration party) What every author needs to know about Amazon NOW

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