Morning Speaker Presentation
with Steve Sarner of Goodreads

And Afternoon Roundtable Workshop on
Goodreads Profiles and Amazon Author Central

 (General meeting begins at 9 AM, speaker presentation is at 11 AM, after Q&A, networking time, introductions & announcements)

(Click here for the schedule for the day)

Current BAIPA members must log in first to get a free ticket to the morning session and a discounted ticket for the afternoon workshop. Then come back to this page.

11 AM to 12:15 PM
How St. Martin’s Press Doubled Down on the Success of
The Nightingale to Take it to Greater Heights

Goodreads offers numerous features and book marketing services from pre-release initial discovery through post-release flash sales. Steve will share a case study about how St Martin’s Press utilized all of Goodreads capabilities to help them market Kristin Hannah’s The Nightingale and helped them turn this into a bestselling breakout title for the MacMillan imprint.

During this session, you will

1. Learn the importance of the Goodreads Author Profile and free features that are available
2. Get the latest on the new Goodreads Giveaway program – a low-cost promotional vehicle now available for e-books as well as print books
3. Review innovative ad products including native newsfeed and unique targeting capabilities on Goodreads.
4. Be introduced to additional Goodreads resources to help you tap into the world’s largest community of readers.

About the Speaker

Photograph Copyright Mitch Tobias. www.mitchtobias.com (415) 647-0242Steve. Portraits of executives and employees at Tagged Inc. in San Francisco. Social media. Social discovery.

Steve is a 20-year digital media sales and marketing veteran and the original sales and marketing advisor to Goodreads when founded in 2006. Steve joined Goodreads fulltime in January 2016 as its Head of Sales and Advertising Solutions. Steve is responsible for Goodreads’ global advertising sales with an emphasis on the publishing industry.

Afternoon Workshop: 1-3 PM

For our April workshop, bring your laptop! This is a hands-on peer support workshop. We will put into action what we’ve learned about GoodReads in the morning session, looking at how to optimize our profiles. We will ALSO dig in on our Author Central profiles, and get them working for us as well. If you don’t have a laptop, don’t let that stop you. We’ll do our best to have a few extras, and you can also take notes that will help you when you get back to your own computer.

As we know, teaching is the best way to learn, so plan on helping out your fellow authors. Our morning presenter Steve Sarner of GoodReads may be able to stay with us for the afternoon to answer questions as they arise (this is TBA at this point).

Judy Baker, Becky Parker Geist, David Kudler and Ruth Schwartz will lead four different table discussions/work sessions, with two focused on Amazon Author Central and two on Goodreads profiles.

Special pricing just for this workshop: $10 for members, $20.00 for non-members.

Current BAIPA members must log in to get a free ticket to the morning session and a discounted ticket for the afternoon workshop.