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You are here: Home / Events / Advertising Your Book On Amazon: How To Succeed
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Advertising Your Book On Amazon: How To Succeed

June 17, 2019 by Becky Parker Geist 9 Comments

Webinar Presented By:
Bob Heyman & David Kudler

During this two-session webinar series (Monday, June 24 and Monday, July 1 at 7 p.m.), we will look at one of the most powerful tools for marketing your book—Amazon Ads.

Topics covered will include:

  • Types of ads
  • Keywords
  • Bidding Strategies
  • Case Studies of actual campaigns.
  • Q & A

Each webinar in this series of two will take us step-by-step through how to navigate what can be a very effective book marketing strategy— IF we know what to do, and what decisions to make. This series will chunk it down so we don’t get overwhelmed by trying to learn the full process all at once. It will give us time between sessions to take the first steps in the process and then come back for the next steps.

Each 30-45 minute webinar session will be hosted by BAIPA President Becky Parker Geist. She will monitor the chat window for participation questions and direct those to the presenters, David and Bob. When you register, it will be for the full series. Registrants will be given access to the recorded sessions, so if you’re unable to attend one or more of the sessions, you should still register. The recorded webinars will only be available online as a pay per view (or paid access) resource, which allows BAIPA to compensate our generous presenters for their time. However, members who register will receive free access for a limited time.

About Your Webinar Leaders

Bob HeymanBob Heyman is the Managing Partner of the Digital Engagement Group.  He previously served as Chief Search Officer of Mediasmith, Inc. From 1998 to 2001, Bob was founder and Chief Executive Officer of eMarketing Partners, where his clients included IBM, NEC and ABC. He also co-founded CybeReps which was acquired by Interep. Bob is a leading author and entrepreneur in the field of Internet marketing. At Cybernautics, a company he founded in 1994 and sold to USWeb in 1997, he coined the terms “Audience Development” for building traffic to websites and the term “Search Engine Optimization” (SEO). Bob is generally credited with inventing the agency side of search engine marketing.  He is the author of five internet marketing books, including Net Results, Digital Engagement and SEO 4 Authors.

David Kudler

David Kudler

David Kudler is an expert provider of publishing services and a consultant to independent and self-publishers. An author himself, he released his teen historical novel Risuko in June, 2016. He serves as publisher for Stillpoint Digital Press. Since 1999, he has overseen the publications program of the Joseph Campbell Foundation, for which he has edited three posthumous volumes of Campbell’s previously unpublished work and managed the publication of over fifty print, ebook, print, audio, and video titles, including the third edition of the seminal Hero with a Thousand Faces. He is honored to have served on the BAIPA board.

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  • Advertising Your Book on Amazon
    June 24, 2019 - July 1, 2019
    7:00 pm - 8:00 pm
We're sorry, but all tickets sales have ended because the event is expired.
← Help Your WOW Target Audience Find You and Stay with You
Launch Your Book Like a Pro →

Comments

  1. AvatarSharon Skolnick-Bagnoli says

    June 24, 2019 at 7:04 pm

    How do I access these webinars? I see no instructions or link to the Webinar!
    Sharon. 7:00pm June 24, 2019

    Reply
    • AvatarRuth Schwartz says

      July 4, 2019 at 4:11 pm

      Sharon – there were two parts to the registration. Sorry if you did not see how to complete it. However, the videos of both sessions are now up on the Member Only Resources page. https://baipa.org/category/member-only-resources/. You will need to log in as a member, and then you will be able to watch the videos.

      Reply
  2. AvatarJacqueline H. Faber says

    June 26, 2019 at 12:16 pm

    Dear Ruth or Someone,
    Please tell me where this workshop is. I came all the way up to the Key Room in Hamilton and no one was there!

    I wish to come to the July 1st session, and get the recording of the session on the 24th.
    Is that possible?

    With Gratitude,
    Jacquie Faber 415-254-2677

    Reply
    • AvatarRuth Schwartz says

      July 4, 2019 at 4:12 pm

      Jacquie – I just sent you an email about this, along with the link to the videos for you to watch as a member.

      Reply
      • AvatarJacqueline Faber says

        July 8, 2019 at 1:00 pm

        Ruth dear,

        Thank you for responding. I still haven’t been able to access those links to the webinar about advertising your books with David Kudler and Bob Heyman. Would you please send me them again? I hope to see you this Saturday at BAIPA.

        Thanks so much,
        Jacquie

        Reply
        • AvatarRuth Schwartz says

          July 8, 2019 at 5:30 pm

          Jacquie – you do need to log in as a member in order to access that page. I did get your email about the challenges you are having re logging in, and I will get back to you on that shortly.

          Reply
  3. AvatarGini Graham Scott says

    June 30, 2019 at 9:37 pm

    I missed the June 24 webinar. Can I get a copy of the recording? Can I still access this on Monday, July 1?

    Reply
    • AvatarRuth Schwartz says

      July 4, 2019 at 4:13 pm

      Hi Gini – I wanted to make sure you knew that both videos are up and available for viewing by members. https://baipa.org/category/member-only-resources/

      Reply
  4. AvatarLynn Fraley says

    June 30, 2019 at 11:27 pm

    I’d like to hear this session on July 1 .. Just sent a comment in another field here.
    I’d also love to hear the replay of the first session but it looks like I have to buy that?? 🙁
    Lynn Fraley
    [email protected]

    Reply

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Becky Parker Geist of Pro Audio Voices

Welcome to BAIPA

  With COVID-19 teaching us all how to function remotely, BAIPA will meet via ZOOM ONLY until it is safe to resume in-person meetings. (Once in-person events are able to resume, we will continue the Zoom option.) We are implementing all the recommended precautionary measures to keep our meetings private and safe for all participants. All members and visitors who register in advance will receive a link to attend via Zoom video conferencing. On the Friday evening before the meeting, we will send the link and password out to members and to … More

Current BAIPA members must log in to get free ticket to morning session and discounted ticket for afternoon workshop.

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  • Amazon Optimization - March 6, 2021
    • March 6, 2021
      9:00 am - 3:00 pm

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BAIPA is now meeting on the first Saturday of every month via Zoom only for now. In general, if the first Saturday falls on a holiday or holiday weekend, we will meet on the second Saturday.

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March 6, Geoff Affleck on Amazon Optimization

April 3: Pauline Wiles – Author Websites

May 1: Bill Amatneek – Book Layout and Type

June 5: Barbara Fuller on the different kinds of editing and how to choose the best editor for you

July 12: Brian Jud on How to get into TV and radio

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